Importance of Digital Marketing Skills for Commerce Students
Importance of Digital Marketing Skills for Commerce Students
Are you a commerce student thinking about learning digital marketing? If yes, that’s a great idea. Today, almost everything happens online, from shopping, studying and even doing business. That’s why digital marketing skills are very useful, even for commerce students.
Importance of Digital Marketing Skills for Commerce Students
Digital marketing skills help commerce students get good jobs, grow family businesses, and even start something of their own. Today, most companies need people who know how to promote products and services online.
In this blog, we will see what digital marketing means, why it is important for commerce students, what skills you should learn, and what jobs you can get.
What is Digital Marketing?
Digital marketing means promoting products, services, or brands using the internet and other digital tools. Instead of using only traditional ways like newspapers, TV, or radio, businesses now use websites, social media, emails, and online ads to reach people.
For example, when you see an ad on Instagram, watch a sponsored video on YouTube, or get a special offer by email, that is all part of digital marketing.
Importance of Digital Marketing Skills for Commerce Students
- More and better job opportunities
Most companies today want people who understand both business basics and how to market products or services online. Commerce students who know digital marketing can apply for roles like digital marketing executive, social media manager, SEO analyst, and more. - Helps in family business or small business
If your family has a shop, boutique, or any small business, digital marketing can help bring in more customers. Simple things like creating a website, posting on Instagram or Facebook, and running online ads can increase sales. - Start your own online business or freelance work
With digital marketing skills, you don’t always need to work for someone else. You can start your own online store, sell handmade products, or become a freelance digital marketer and help other businesses grow. - Connects what you learn in commerce to real life
In commerce, you learn about markets, customers, and how businesses work. Digital marketing lets you use this knowledge practically by running campaigns, studying customer behavior online, and planning strategies. - Digital marketing is needed everywhere
From big companies and banks to schools, hospitals, and travel agencies — everyone wants to be seen online. This means digital marketing jobs are available in many industries, not just in IT or advertising. - Makes you ready for today’s digital world
As the world becomes more digital, knowing how to market products and services online becomes a must. These skills will help you stay updated and ahead in your career. - Boosts creativity and confidence
Digital marketing is not only about ads — it’s also about creating content, writing blogs, designing posts, and trying new ideas. This helps you think creatively and builds confidence.
Top Digital Marketing Skills to Learn
- SEO (Search Engine Optimization): Learning how to make websites appear higher on Google search results so more people visit them.
- Social Media Marketing: How to promote products or services on platforms like Instagram, Facebook, LinkedIn, and Twitter.
- Content Marketing: Creating useful and interesting content like blogs, videos, and infographics that attract and engage people.
- Email Marketing: Sending emails to customers about offers, updates, or newsletters to keep them interested.
- Online Advertising (PPC): Running paid ads on Google, Facebook, or YouTube to reach a bigger audience quickly.
- Basic Graphic Design: Using tools like Canva to make posters, banners, and social media posts look attractive.
- Web Analytics: Understanding data from tools like Google Analytics to see what’s working and what needs improvement.
Career Paths in Digital Marketing for Commerce Students
- Social Media Manager
As a social media manager, you create posts, plan content, and handle brand pages on platforms like Instagram, Facebook, LinkedIn, and Twitter. Your job is to increase followers, engage people, and help promote products or services online. - SEO Specialist
An SEO specialist helps websites appear higher in Google search results. This role is very important because it helps businesses get more visitors without paying for ads. - Content Marketer / Creator
In this role, you write blogs, create videos, make infographics, or design social media posts to attract and educate people about products and services. - Digital Marketing Executive
This is a general role where you handle different tasks like running ads, writing content, checking website analytics, and planning online campaigns. - Email Marketing Specialist
Here, you create and send newsletters or offer emails to keep customers updated and encourage them to buy. - PPC (Pay-Per-Click) Specialist
This job focuses on running paid ads on Google, YouTube, Facebook, or Instagram to get quick results and more sales. - Web Analytics Expert
In this role, you use tools like Google Analytics to track website traffic, study customer behavior, and suggest improvements. - Freelancer or Digital Marketing Consultant
If you like working independently, you can help different clients, small businesses, or even start your own digital marketing agency.
Conclusion
Digital marketing is very useful for commerce students today. It can help you get good jobs, grow your family business, or even start your own online work.
You can learn skills like SEO, social media marketing, content writing, and running online ads. The good thing is you don’t need to be from IT or engineering to learn these skills. What matters most is your interest and regular practice.
FAQs
Q1: Can commerce students learn digital marketing?
Ans: Yes, Commerce students can easily learn digital marketing. You don’t need to be from an IT or engineering background.
Q2: Which digital marketing skills should commerce students learn first?
Ans: You can start with SEO, social media marketing, content writing, and email marketing.
Q3: Do I need to know coding for digital marketing?
Ans: No. Basic computer knowledge is enough. Most digital marketing work does not need coding.
Q4: How can digital marketing help in my career?
Ans: It can help you get good jobs, start your own online business, or even support your family business.
Q5: Where can I learn digital marketing?
Ans: You can join online courses on platforms like Coursera, Udemy, upGrad, or watch free tutorials on YouTube.
Also read: Is Coding a Good Career Option for Non-Engineers?
Last Updated on: Tuesday, July 8, 2025 1:43 pm by Ankur Srivastava | Published by: The Statesman India Team on Monday, July 7, 2025 12:18 am | News Categories: Education
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