In 2022, OneDios, a Noida-based tech startup, captured national attention on Shark Tank India Season 1, securing a deal that propelled its mission to streamline consumer service requests. Founded by NIT alumni, the platform connects customers with brands for seamless after-sales support, raising questions about its growth, funding, and impact. This article explores OneDios’s journey, its founders, funding milestones, and why it matters in India’s booming startup ecosystem.
From Campus to Startup: The Founders’ Vision
OneDios was co-founded in 2019 by Nitin Chawla, Atul Chawla, and Ashish Gupta, all graduates of the National Institute of Technology (NIT). Their goal was to address a common pain point: the hassle of coordinating product repairs or maintenance. OneDios, short for “One Digital Operating System,” offers a mobile app where users can log service requests for appliances, track progress, and connect directly with brand-authorized technicians.
The platform’s user-friendly design has resonated with urban Indians, who often juggle multiple home appliances. By 2025, OneDios claims to have served over 1 million users across 1,800+ cities, partnering with brands like LG, Samsung, and Whirlpool.
Why it matters: In a country with a growing middle class and increasing appliance ownership, OneDios simplifies a fragmented service industry, saving time and reducing consumer frustration.
Shark Tank India: A Game-Changing Moment
In February 2022, OneDios pitched on Shark Tank India Season 1, seeking ₹50 lakh for 1% equity. The founders impressed the sharks with their revenue model, which includes subscription fees from brands and a commission per service request. Their pitch highlighted a pre-money valuation of ₹50 crore and partnerships with 300+ brands.
After intense negotiations, Ritesh Agarwal, founder of OYO Rooms, offered ₹50 lakh for 1.66% equity, valuing OneDios at approximately ₹30 crore. The deal also included mentorship, which Nitin Chawla later credited for refining their marketing strategy. Post-Shark Tank, OneDios reported a 300% surge in app downloads within three months, per a 2022 Economic Times report.
Why it matters: The Shark Tank exposure not only boosted OneDios’s visibility but also validated its business model, attracting further investor interest.
Funding and Financial Growth
Beyond Shark Tank, OneDios has raised significant capital to fuel expansion. In 2021, it secured ₹3.5 crore in seed funding from angel investors, including senior executives from Paytm and Snapdeal, according to Inc42. A 2023 funding round led by Venture Catalysts added ₹7 crore, earmarked for tech upgrades and market penetration.
While exact net worth figures for OneDios remain private, industry estimates peg its valuation at ₹100–150 crore as of 2025, based on funding rounds and revenue growth. The company reportedly generates ₹10–15 crore annually, driven by its commission-based model and brand subscriptions.
Real-world example: In 2023, OneDios partnered with Godrej to streamline service for 50,000+ air conditioner units, reducing average resolution time from 72 to 24 hours, per a Business Standard case study.
Why it matters: Consistent funding reflects investor confidence in OneDios’s scalable model, positioning it to compete in India’s ₹50,000-crore consumer durables service market.
How OneDios Works: A Case Study in Innovation
OneDios’s platform is built on simplicity and efficiency. Users download the app, register their appliances, and raise service requests with a few clicks. The app integrates with brand databases to ensure requests reach authorized service centers. Features like real-time tracking and digital warranties enhance transparency.
A 2024 case study by IIM Bangalore highlighted OneDios’s impact in Tier-2 cities like Jaipur and Lucknow, where service infrastructure is often inconsistent. The study found that OneDios reduced service turnaround time by 40% compared to traditional call-center models.
Quote: “OneDios is bridging a critical gap in India’s after-sales ecosystem. Its tech-driven approach aligns with the Digital India vision,” said Dr. Anjali Sharma, a startup analyst at IIM Bangalore.
Why it matters: By digitizing a traditionally offline process, OneDios empowers consumers and strengthens brand accountability, setting a benchmark for tech-driven service solutions.
Challenges and the Road Ahead
Despite its success, OneDios faces challenges. Scaling operations across India’s diverse regions requires robust logistics and technician training. Competition from players like Urban Company and Sulekha, which offer broader home services, poses a threat. Additionally, maintaining service quality as user volume grows remains critical.
Looking ahead, OneDios plans to integrate artificial intelligence (AI) for predictive maintenance, alerting users to potential appliance issues before they arise. The company also aims to expand into rural markets by 2027, leveraging India’s increasing smartphone penetration.
Why it matters: OneDios’s ability to innovate and adapt will determine its long-term dominance in a competitive market, potentially reshaping how Indians access after-sales support.
A Blueprint for Startup Success
OneDios’s journey from a NIT dorm room to a Shark Tank success story underscores the power of solving real-world problems with technology. With over 1 million users, partnerships with 300+ brands, and a valuation nearing ₹150 crore, the startup is a case study in resilience and innovation. Its focus on consumer convenience and brand collaboration positions it as a leader in India’s after-sales service sector.
As India’s startup ecosystem grows, OneDios serves as an inspiration for young entrepreneurs. Its story highlights the importance of persistence, strategic funding, and leveraging platforms like Shark Tank to amplify impact. For consumers, OneDios offers a glimpse into a future where service requests are as seamless as online shopping, driving efficiency in an increasingly digital world.
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