Top 10 AdTech Startups in india

1.InMobi: A global mobile advertising platform that offers advertising solutions across mobile apps and websites.

Feature	Description
Founded	2007
Platform	Mobile advertising platform
Key Offerings	App monetization, user acquisition, brand engagement
Technologies Used	Data analytics, machine learning
Benefits	Personalized ad experiences, effective brand connections, advanced targeting
Target Audience	Mobile app developers, advertisers, brands
Geographical Reach	Global presence

2.Vserv: Provides mobile marketing and monetization solutions for app developers, advertisers, and publishers.

Aspect	Description
Services Offered	Mobile marketing, data management, audience targeting, app monetization
Features	Smart data integration, personalized marketing, real-time analytics
Platforms	Mobile app, website
Target Audience	Advertisers, app developers, marketers
Market Presence	Primarily in India, with operations in Southeast Asia and other regions
Technology	Big data analytics, machine learning, artificial intelligence
Unique Selling Proposition	Enhanced targeting and personalization using proprietary smart data technology
Founded	2010
Headquarters	Mumbai, India

3.Komli Media: A digital advertising technology company offering solutions in mobile advertising, programmatic advertising, and data analytics.

Aspect	Description
Services Offered	Digital advertising, programmatic buying, data management, audience targeting
Features	Real-time bidding (RTB), cross-device targeting, performance analytics
Platforms	DSP (Demand Side Platform), website
Target Audience	Advertisers, agencies, publishers
Market Presence	Operations in India, Southeast Asia, Australia, and other regions
Technology	Programmatic advertising technology, big data analytics, machine learning
Unique Selling Proposition	Advanced programmatic capabilities, extensive publisher network, data-driven insights
Founded	2006
Headquarters	Mumbai, India

4.AdColony: Specializes in mobile video advertising, delivering high-quality video ads across different mobile platforms.

Aspect	Description
Services Offered	Mobile video advertising, in-app advertising, programmatic advertising
Features	High-definition video ads, interactive ad formats, real-time bidding (RTB)
Platforms	Mobile app, website
Target Audience	Advertisers, app developers, publishers
Market Presence	Global presence with operations in North America, EMEA, APAC, and Latin America
Technology	Proprietary video technology, programmatic buying, audience targeting
Unique Selling Proposition	High-quality video ad experiences, extensive reach, advanced targeting capabilities
Founded	2011
Headquarters	Los Angeles, California, USA

5.Affle: A mobile marketing technology company that offers consumer intelligence and ad monetization solutions.

Feature	Description
Founded	2005
Platform	Mobile marketing technology
Key Offerings	Consumer intelligence, user acquisition, engagement, conversions
Technologies Used	Data-driven insights, advanced analytics
Benefits	Personalized advertising, optimized marketing strategies, enhanced ROI
Target Audience	Advertisers, brands, marketers
Geographical Reach	Global presence

6.Taboola: A content discovery and native advertising platform that helps publishers and advertisers reach audiences.

Feature	Description
Founded	2007
Platform	Content discovery and native advertising
Key Offerings	Content recommendations, native ad placements, audience targeting
Technologies Used	Advanced algorithms, user behavior analytics
Benefits	Monetization for publishers, targeted reach for advertisers, personalized content
Target Audience	Publishers, advertisers, brands
Geographical Reach	Global presence

7.InMobi Group: A technology company offering marketing solutions across mobile apps and websites.

Feature	Description
Founded	2007
Platform	Mobile advertising and marketing
Key Offerings	App monetization, user acquisition, brand engagement
Technologies Used	Advanced analytics, machine learning
Benefits	Personalized ads, effective marketing strategies
Target Audience	Mobile app developers, advertisers, brands
Geographical Reach	Global presence

8.Oglas: An innovative platform that focuses on advertising technology.

Aspect	Description
Services Offered	Digital advertising, programmatic buying, audience targeting, ad management
Features	Real-time bidding (RTB), cross-device targeting, performance analytics
Platforms	DSP (Demand Side Platform), SSP (Supply Side Platform), website
Target Audience	Advertisers, agencies, publishers
Market Presence	Primarily in India, with growing operations in Southeast Asia and other regions
Technology	Programmatic advertising technology, big data analytics, AI-driven insights
Unique Selling Proposition	Advanced targeting capabilities, seamless ad management, data-driven decision making
Founded	2014
Headquarters	Mumbai, India

9.Vizury: A growth marketing platform that provides personalized advertising solutions.

Aspect	Description
Services Offered	Personalized marketing, retargeting, customer engagement, data management
Features	Multi-channel marketing (web, mobile, social), dynamic retargeting, real-time analytics
Platforms	Website, mobile app, SaaS platform
Target Audience	E-commerce businesses, advertisers, marketers
Market Presence	Global presence with operations in Asia, Middle East, Europe, and North America
Technology	Big data analytics, machine learning, artificial intelligence
Unique Selling Proposition	Personalized and dynamic ad creatives, robust data analytics, cross-channel retargeting
Founded	2008
Headquarters	Bangalore, India

10.MAD Network: A decentralized advertising ecosystem focused on enhancing transparency and fairness in advertising.

Aspect	Description
Services Offered	Decentralized advertising, transparent ad transactions, fraud prevention, data privacy protection
Features	Blockchain technology, smart contracts, real-time analytics, end-to-end transparency
Platforms	Blockchain network, API integration
Target Audience	Advertisers, publishers, ad agencies
Market Presence	Primarily in the United States with global outreach
Technology	Blockchain, smart contracts, cryptographic security
Unique Selling Proposition	Transparency and trust in ad transactions, reduced fraud, enhanced data privacy
Founded	2018
Headquarters	New York, USA

What are AdTech startups? AdTech startups are companies that specialize in developing and providing technology solutions for digital advertising, including ad networks, programmatic platforms, analytics tools, and more.
Why are AdTech startups important? AdTech startups play a crucial role in modern advertising by leveraging technology to target audiences more effectively, optimize ad campaigns, and improve ROI for advertisers and publishers.
What services do AdTech startups offer? AdTech startups offer services such as programmatic advertising, data management platforms (DMPs), demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics solutions.

FAQs About Top 10 AdTech Startups in india

What are some top AdTech startups in India?
- Some of the top AdTech startups in India include InMobi, Vserv, AdColony, Oglas, Vizury, Mad Street Den, Sokrati, Amagi, Affle, and Media.net.
What is InMobi known for?
- InMobi is known for its mobile advertising platform that provides innovative ad formats, audience targeting capabilities, and analytics to optimize mobile ad campaigns.
How does Vserv enhance mobile advertising?
- Vserv specializes in mobile marketing and provides solutions for personalized marketing, audience targeting, and app monetization through its platform.
What services does AdColony offer?
- AdColony offers mobile video advertising solutions, including high-definition video ads, interactive ad formats, and real-time bidding (RTB) capabilities.
What is unique about Vizury’s approach to marketing?
- Vizury uses advanced data analytics and machine learning to offer personalized marketing and retargeting solutions across multiple channels, including web and mobile.