Top 10 BeautyTech Startups in india
Nykaa: A leading beauty and cosmetics retailer in India that also offers a comprehensive online platform for beauty products and services.
| Aspect | Description |
|---|---|
| Products Offered | Beauty products, skincare, haircare, makeup, fragrances, wellness products |
| Features | Wide range of brands, exclusive products, beauty advice and tutorials |
| Platforms | Website, mobile app (iOS and Android) |
| Target Audience | Women and men interested in beauty and wellness products |
| Market Presence | Primarily in India, expanding global presence |
| Technology | E-commerce platform, personalized recommendations |
| Unique Selling Proposition | Curated selection of beauty and wellness products, user-friendly shopping experience |
| Founded | 2012 |
| Headquarters | Mumbai, India |
Purplle: An online beauty marketplace that provides a wide range of cosmetics, skincare, and haircare products.
| Aspect | Description |
|---|---|
| Products Offered | Beauty products, skincare, haircare, makeup, fragrances, personal care items |
| Features | Wide range of brands, exclusive products, beauty tips and tutorials |
| Platforms | Website, mobile app (iOS and Android) |
| Target Audience | Women and men interested in beauty and personal care |
| Market Presence | Primarily in India, with growing popularity and reach |
| Technology | E-commerce platform, personalized recommendations, user reviews |
| Unique Selling Proposition | Affordable pricing, curated selection, promotions and discounts |
| Founded | 2012 |
| Headquarters | Mumbai, India |
MyGlamm: Offers on-demand beauty services and a range of beauty products through its mobile app.
| Aspect | Description |
|---|---|
| Products Offered | Makeup products, skincare, personal care, beauty accessories |
| Features | High-quality products, cruelty-free, vegan options, beauty tutorials |
| Platforms | Website, mobile app (iOS and Android) |
| Target Audience | Women interested in makeup and skincare |
| Market Presence | Primarily in India, expanding globally |
| Technology | E-commerce platform, personalized recommendations |
| Unique Selling Proposition | Focus on high-quality, cruelty-free products, innovative beauty solutions |
| Founded | 2017 |
| Headquarters | Mumbai, India |
Sugar Cosmetics: A makeup brand known for its trendy and affordable cosmetics products.
| Aspect | Description |
|---|---|
| Products Offered | Makeup products including lipsticks, eyeliners, foundations, and more |
| Features | Cruelty-free, paraben-free, wide range of shades, trendy packaging |
| Platforms | Website, retail stores, third-party e-commerce platforms |
| Target Audience | Women interested in makeup trends and quality cosmetics |
| Market Presence | Primarily in India, expanding globally |
| Technology | E-commerce platform, innovative marketing campaigns |
| Unique Selling Proposition | Vibrant and trendy makeup products, emphasis on quality and affordability |
| Founded | 2015 |
| Headquarters | Mumbai, India |
Wow Skin Science: Focuses on natural and organic skincare and haircare products.
| Aspect | Description |
|---|---|
| Products Offered | Skincare products including face washes, moisturizers, serums, hair care |
| Features | Natural ingredients, free from harmful chemicals, cruelty-free |
| Platforms | Website, e-commerce platforms, retail stores |
| Target Audience | Men and women looking for natural and effective skincare solutions |
| Market Presence | Primarily in India, expanding globally |
| Technology | E-commerce platform, focus on natural ingredients and wellness |
| Unique Selling Proposition | Emphasis on natural ingredients, dermatologically tested products |
| Founded | 2013 |
| Headquarters | Bangalore, India |
VanityCube: Provides at-home beauty and wellness services through a mobile app.
| Aspect | Description |
|---|---|
| Services Offered | At-home beauty and wellness services including salon services, spa treatments, skincare, and hair care |
| Features | Convenience of home service, trained professionals, personalized treatments |
| Platforms | Mobile app, website |
| Target Audience | Urban customers seeking convenience and personalized beauty services |
| Market Presence | Primarily in urban areas of India |
| Technology | Booking platform, customer feedback integration |
| Unique Selling Proposition | Home service convenience, trained professionals, range of services offered |
| Founded | Not specified, typically these services have emerged in the last decade |
| Headquarters | Not specified, typically operational in major Indian cities |
Juicy Chemistry: Specializes in handmade organic skincare products.
| Aspect | Description |
|---|---|
| Products Offered | Organic skincare products including cleansers, moisturizers, serums, masks |
| Features | Certified organic ingredients, handmade, cruelty-free, eco-friendly packaging |
| Platforms | Website, e-commerce platforms, retail stores |
| Target Audience | Men and women looking for natural and organic skincare solutions |
| Market Presence | Primarily in India, expanding globally |
| Technology | E-commerce platform, emphasis on natural ingredients and sustainability |
| Unique Selling Proposition | Use of pure, natural ingredients, chemical-free formulations |
| Founded | 2014 |
| Headquarters | Coimbatore, India |
Beardo: A men’s grooming brand offering skincare, haircare, and beard care products.
| Aspect | Description |
|---|---|
| Products Offered | Men’s grooming products including beard oils, hair care, skincare, fragrances |
| Features | Targeted towards men, paraben-free, SLS-free, cruelty-free |
| Platforms | Website, e-commerce platforms, retail stores |
| Target Audience | Men interested in grooming, beard care enthusiasts |
| Market Presence | Primarily in India, expanding globally |
| Technology | E-commerce platform, digital marketing, customer engagement |
| Unique Selling Proposition | Specialized products for men’s grooming needs, natural ingredients |
| Founded | 2015 |
| Headquarters | Mumbai, India |
Boddess: An e-commerce platform offering curated beauty and wellness products.
| Aspect | Description |
|---|---|
| Products Offered | Beauty and skincare products including makeup, skincare, hair care, fragrances |
| Features | Curated selection of brands, beauty tips and tutorials, personalized recommendations |
| Platforms | Website, mobile app (iOS and Android) |
| Target Audience | Women interested in beauty and skincare trends |
| Market Presence | Primarily in India, expanding global presence |
| Technology | E-commerce platform, artificial intelligence for personalized shopping experiences |
| Unique Selling Proposition | Wide range of beauty products, emphasis on quality and innovation |
| Founded | Not specified, typically these platforms emerge in the last decade |
| Headquarters | Not specified, typically operational in major Indian cities |
Mamaearth: Known for its natural and toxin-free baby and beauty products.
| Aspect | Description |
|---|---|
| Products Offered | Toxin-free skincare, haircare, and baby care products |
| Features | Made with natural ingredients, dermatologically tested, hypoallergenic |
| Platforms | Website, e-commerce platforms, retail stores |
| Target Audience | Mothers, babies, individuals looking for natural and safe personal care products |
| Market Presence | Primarily in India, expanding globally |
| Technology | E-commerce platform, emphasis on natural ingredients and sustainability |
| Unique Selling Proposition | Toxin-free formulations, safe for babies and sensitive skin |
| Founded | 2016 |
| Headquarters | Gurugram, India |
About The Author
